Rain wakes the tree
After a dry spell, rainfall can trigger a burst of white, jasmine-scented flowers.
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A ribbon around the world
The
Coffee Belt
Why do the world’s great coffee regions gather near the equator? Because coffee is wonderfully particular about where it calls home.
Roughly 25° north to 30° south
Warm enough to grow.
Cool enough to become interesting.
The Coffee Belt wraps through Latin America, Africa, and Asia-Pacific. Inside it, frost is rare, sunlight is generous, and wet and dry seasons give coffee trees a dependable rhythm: rain wakes the flowers, fruit slowly forms, then a drier window helps farmers pick and dry the crop.
Latitude opens the door. Elevation changes the conversation. Higher arabica farms are cooler, so cherries often ripen more slowly and have more time to develop sugars and complexity. Lower, warmer farms favor resilient robusta, whose deep body and intensity power espresso, instant coffee, and beloved local traditions.
Cherries take their time
Green fruit matures for months, gathering sweetness from sun, soil, altitude, and variety.
The harvest travels
As one country finishes picking, another begins. Fresh crop coffee moves around the globe all year.
Choose an origin
Ten places.
Ten completely different cups.
Open a country to walk its farms, follow its harvest, meet its processing traditions, and discover how its flavor traveled into cafés around the world.
Colombia
Caramel · Chocolate · Citrus
Enter the region →Brazil
Nutty · Chocolate · Smooth
Enter the region →Mexico
Cocoa · Citrus · Smooth
Enter the region →Costa Rica
Honey · Citrus · Clean
Enter the region →Jamaica
Mild · Sweet · Balanced
Enter the region →Ethiopia
Floral · Citrus · Berry
Enter the region →Yemen
Winey · Spice · Complex
Enter the region →India
Spice · Cocoa · Full-bodied
Enter the region →Vietnam
Bold · Cocoa · Full-bodied
Enter the region →Indonesia
Earthy · Cedar · Spiced
Enter the region →Climate, harvest, and flavor vary by farm and season.
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