A practical place to begin
Clear information.
Better questions.
Use this guide to organize the details, identify the decisions ahead, and prepare for a productive conversation.
Prepare and position
- Confirm authority to list and sell
- Choose an as-is or preparation strategy
- Address access, contents, security, and urgent condition issues
- Review comparable sales and current competition
- Set a pricing and marketing plan
- Complete required property information and disclosures
Market and negotiate
- Coordinate photography and property access
- Launch marketing appropriate to the property
- Keep the authorized representative informed
- Review price, financing, contingencies, timing, and risk
- Coordinate inspections and information requests
- Evaluate repair, credit, or price requests within the contract
Close and hand off
- Complete remaining documents and authorized signatures
- Coordinate final property items and clean-out
- Keep required utilities and insurance active
- Prepare for final walkthrough
- Confirm keys, access devices, and possession
- Review closing figures with the appropriate professionals
- Retain sale and property records
